Key Facts
- Flexible access strategies are needed to boost the OTT business due to subscription fatigue.
- Freemium, Guest Mode, and AVOD help acquire users and fight piracy.
- Guest Mode lets visitors browse material without registering, while Freemium subscriptions funnel paying conversions.
- For better viewing experience, AVOD uses Server-Side Ad Insertion to monetise free content with tailored advertising.
Guest Mode: Lowering Entry Barriers
Guest mode lets potential users view chosen content without registering or paying. First-time viewers can explore a platform’s services with this “try before you buy” approach. This function draws consumers and provides anonymous viewing preferences, allowing operators to softly convert them to paying subscriptions.
Freemium Subscriptions: Growth Funnel
The Freemium model delivers a restricted content collection for free and encourages premium upgrades. This strategy engages non-subscribers to boost the audience. Cross-promotion and differentiated market presence encourage viewers to upgrade as they acquire platform habits.
Making Money Without Subscription Fatigue
Many freemium solutions use advertising-based video on demand (AVOD) to monetise content without membership revenue. SSAI improves this paradigm by seamlessly incorporating advertising into the television stream, eliminating buffering. Avoiding ad blockers and enabling targeted, tailored advertising maximizes ad engagement and income.
Paid Content in Free Modes
Freemium models can monetize with Guest Mode access to premium content or pay-per-view events. This hybrid strategy lets platforms capitalize on one-time viewings or particular content while accommodating multiple viewer identities. Flexibility boosts revenue and attracts varied audiences.
FAQ
What is Guest Mode in OTT platforms?
Guest Mode lets first-time visitors access certain content without signing up, making platform engagement easy.
How does Freemium attract users?
Freemium offers limited material for free, encouraging viewers to interact and consider paying upgrades as they build viewing habits.
How can AVOD assist OTT platforms?
AVOD uses customized adverts to improve viewer experience and revenue without subscriptions.
Server-Side Ad Insertion improves ad delivery how?
SSAI embeds ads in the video stream to prevent skipping and provide tailored, real-time advertising that engages viewers.
Can OTT platforms profit from free content?
Yes, platforms can monetize free content by introducing paid alternatives or events while keeping a large user base via freemium tactics.
Why are free tiers necessary in streaming?
Free tiers attract users who might otherwise avoid platforms, collect behavioral data for tailoring, and diversify revenue streams with adverts and upsells.
